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CARDI B x FASHIONPHILE
Project type
Celebrity Campaign
Date
2026
Location
New York City
Cardi and Fashionphile make a great team, but with only a few hours on set with our Queen we needed a clever way to capture a 360 campaign, and ensure we could sustain engagement long after launch for maximum ROI.
Collaborating on an efficient set up, we were able to capture video and stills in under two hours. We used our remaining time to get authentic reaction videos to be used in social, and even made content out of the outtakes in form of blooper videos which Cardi amplified.
Going above an beyond, we pitched the idea to not waste the beautiful, pink fashion world we had crafted for our set. So we invited 30+content creators, as well as E! news and Breaking & Entering media to our set to make their own content. The result was a swiftly produced influencer extension and organic pick up in social that made this campaign rock.
