LUCID x JAXSON RIDDLE

A docu-style series about people pursuing a life without compromise. Through intimate moments and real-world routines, we explored how exceptional individuals navigate family, craft, ambition, creativity, and adventure.

I partnered with Lucid Motors from strategy through production and final delivery. We kicked the series off with Jaxson Riddle, a fearless BMX rider out in Utah at the top of his game, juggling family life and sport. We launched with a hero video, and also produced six social videos to sustain in social.

The series will roll out with other exciting talent throughout the year - look out for more to come.