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OLLY x REBEL WILSON
Project type
video + photography
Date
2021
Location
Los Angeles
Olly launched a strategic collaboration with Rebel Wilson, positioning the vitamin brand as an authentic part of the star's health journey. As the lead producer I stewarded the project from script development, through director treatment, to shoot and post-production delivery.
A key challenge to many celebrity talent partnerships is maximizing the output of campaign assets, while navigating many levels of approvals as well as limited time on set. By partnering closely with the talent management team, and planning our shoot schedule to capture broadcast, stills, and social in tandem, we were able to complete a 360 campaign within just two shoot days.
