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WNBA ALL STARS - EXPERIENTIAL
Project type
Activation
Date
2025
Extending beyond the digital world, Coach brought the Courage to Be Real platform to life through a season-long series of fan experiences—from a Backstage Pop-Up Shop at the Draft to a bespoke Orange Carpet celebrating the league's biggest stars and most anticipated draftees.
The journey culminated at All-Star Weekend, where we designed and delivered a large-scale retail and customization destination in just five weeks, turning fandom into self-expression.
Elements of the activation then traveled into arenas throughout the season as fan-facing photo moments, extending the experience and empowering fans to help shape the future of women's sports.
